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WEDNESDAY, 24th SEPTEMBER 2008

19.00 Reception
19.45 Introduction
Gregor Harter, Partner Booz & Company, responsible for Sales & Marketing in Europe
19.55 Welcome
Boris Rhein, Deputy Mayor and Head of the Department Law, Economy and Human Resources, City of Frankfurt
20.00 Keynote speech
"Building a ubiquitous brand in emerging markets"
Mikhail Gerchuk, Group Marketing Director MTS Group, the leading Russian telecom provider and 1st Eastern European player in FT's 2008 Top 100 Most Powerful Global Brands
20.20 Award ceremony
Presentation of winner(s)
21.00 Flying buffet & bar