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WEDNESDAY, 24th SEPTEMBER 2008
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| 19.00 | Reception |
| 19.45 | Introduction Gregor Harter, Partner Booz & Company, responsible for Sales & Marketing in Europe |
| 19.55 | Welcome Boris Rhein, Deputy Mayor and Head of the Department Law, Economy and Human Resources, City of Frankfurt |
| 20.00 | Keynote speech "Building a ubiquitous brand in emerging markets" Mikhail Gerchuk, Group Marketing Director MTS Group, the leading Russian telecom provider and 1st Eastern European player in FT's 2008 Top 100 Most Powerful Global Brands |
| 20.20 | Award ceremony Presentation of winner(s) |
| 21.00 | Flying buffet & bar |
