THE 2008 “CMO OF THE YEAR” AWARD

TThe global management consulting firm Booz & Company will host the third “CMO of the year” award on 24 September 2008 in Frankfurt/Main (Germany).

The “strategic marketer” of today combines a broad skill mix, managing the entire portfolio of a company’s brand, engaging all functions of the organization (not only communications), managing its product and service portfolio and developing innovative pricing strategies among others, leveraging a broad business perspective, cross-industry experience and deep analytical skills.

To emphasize the importance of the marketing function in business and to honor those marketers who have done a tremendous job in the marketing arena, Booz & Company hosts this Pan-European award for the third time. It is up to top marketing managers characterized by innovative ideas or insistent and successful marketing. It reflects the importance of strategic and operational leadership from the marketing organization and its leader – today more than ever.

The participants are nominated by third parties only. A well-known jury is composed of international CEOs and marketing experts from renowned organizations and companies, marketing and business media as well as Booz & Company. The jury will select the winner through a four-step evaluation process.

Please click here to see the winners of the 2007 “CMO of the year” award.

The judging will be carried out along guidelines listed here.