CRITERIA FOR “CMO OF THE YEAR”

The title “CMO of the year” will be awarded to a marketer who has outperformed along the different criteria of Booz & Company’s circle of marketing excellence:

Strategy and organization

• Breaking organizational silos
• Shaping the company’s overall agenda
• Creating competitive differentiation

Brand and marketing communication

• Transforming to Internal marketing / branding
• Driving brand value growth
• Delivering innovative and creative marketing communication

Product and pricing

• Launching new solutions / products
• Generating demand
• Implementing customized pricing

Customer intimacy

• Using customer insights
• Shaping customer relationships
• Achieving positive marketing ROI